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CITY
COMMUNITY MEDIA WINS NATIONAL BEACON AWARD
Sunderland’s
longest established community magazine, Eastwise, has won a
prestigious Community Media Beacon Award, one of only ten
granted in the UK.
The awards,
to be presented next week at the offices of Ofcom in London,
recognise the social value of print and digital community based
media and the role they play in local democracy and citizen
participation.
UK online
centres, part of the University for Industry, make the
awards, bringing together nine exemplars from across the UK to
share their experience and expertise, and to work on a national
community media strategy.
Eastwise’s
successful bid included an outline of the magazine’s unique
partnership with another community based publication, the
Colliery Chronicle, and their establishment of the Community
Media Partnership to foster joint working practices.
It also
described recent work with local groups to develop a new
community publication in the West area of Sunderland, supported
initially by a small lottery grant. Further work on the title,
the Best of the West, was awaiting a decision on funding from
the West Area Committee’s Strategic Initiative Budget (SIB) at
the time of going to print.
John Wilkins,
Eastwise manager, said: "We’re all very pleased about the
award. Eastwise will celebrate its 100th edition in
March, and it’s fitting that community media should at last be
getting the recognition it deserves.
"This
award demonstrates that government now recognises that community
media can play a unique role in our society with its
neighbourhood focus and commitment to fostering participation by
local people.
"Here in
Sunderland we enjoy wide ranging support, from our contributors,
community groups, elected representatives, and our
readership, and working with our partners in the North and West
areas of the city we will be aiming to reach an audience of
almost 85,000 households by the end of 2009.
"These
awards are a step towards realising the potential of community
media as a sector in its own right, and I hope they will
encourage decision makers, particularly in the public sector, to
invest in the future of a unique resource.’
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